11.2 Persuasive Speaking

Learning Objectives

1. Explain how claims, evidence, and warrants function to create an argument.
2. Identify strategies for choosing a persuasive speech topic.
3. Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
4. Distinguish among propositions of fact, value, and policy.
5. Choose an organizational pattern that is fitting for a persuasive speech topic.